Mobile App Development Mobile App Development Singapore

Singapore User Experience Scene in Digital Marketing

Gearing Up for Digital Marketing

In a time when everything is shifting towards becoming digital, establishing a solid online presence is massively important to maintain relevance and keep up with the trend. The basic set of digital marketing initiatives such as setting up social media account, developing mobile app, and creating websites is a good way to start building an online presence. It is undeniably preferable to have a successful digital marketing. The advantages can come in many diverse ways such as making your business marketing more cost-effective, providing a direct and straightforward way to track response rate, generating higher revenue from online sales, giving boost to brand reputation, and heightening the brand competitiveness.

It's Not All About the Data and Figures

Digital marketing can be a tricky practice, though. To be successful and hopefully achieve high ranking on the Google search engine result, Search Engine Optimization (SEO) marketing is usually employed. The goal of SEO is to make stuffs easier for both the audience and the search engine robots. Therefore, it generally focuses on making useful content that is relevant to the keywords that users may key in. However, in recent updates, more sophisticated technology is used to encourage digital marketers to pay attention to the user experience as well.

Looking at User Experience

A great UX is one that put the users’ needs first. There are various different ways to do this, for example: writing high quality content that will benefit the readers, using recorded data to personalize browsing experience, and many others. Usability aspect should also not be ignored as it is essential in helping people have an enjoyable experience. In return for the effort, an excellent UX will make a good impression on people, resulting in organic sharing and positive word-of-mouth.

UX in the Singapore Region Context

The Singapore User Experience scene is a lively and thriving one. As businesses are increasingly informed of the importance of UX, companies focusing in the field and freelancers are on high demand. A UX agency can provide their service to handle stuffs ranging from the initial UX research and evaluation, designing and developing the website and mobile, to helping the brand makes a mark in the digital scene. In Singapore, where the start-up culture is hot and growing fast, a good UX is not just an addition to a good product. Research and planning of websites and apps are very important. Designing a good UX and having a clear workflow can help a lot in figuring out a product’s goal, the uniques selling proposition, the message it wants to deliver, defining target audiences, and coming up with a sustainable scheme for business operation.

Brief Explanations of User Experience, SEO, and Mobile App

The Meanings: User Experience, SEO, and Mobile App

User Experience (UX) is the overall experience felt by people when they are using your product such as website content and many others. SEO stands for Search Engine Optimization which utilizes high quality content in order to drive traffic and engagement to your website. Mobile App is the application software developed especially to function well on mobile devices, such as smartphones and tablets. At a glance, there seems to be no connection between these three words. But let’s dig further into their functions.

The Winning Pairs: UX and SEO

To make your website easily found by your target market, it is extremely preferable to appear high on the google search ranking list when users key in relevant keywords. While SEO deals more with keywords and links for the site to appear on relevant result pages, UX plays a role in making sure people have pleasant experience which results in organic sharing and distribution. When they are used together, UX and SEO works to optimize your product.

The Business Boosting Tool: Mobile App

It is undeniably handy to have a website whereby people can browse and get more information about you. However, in this fast-paced and dynamic world, mobile app development will bring numerous benefits for your business which can't be obtained from just website. First, it gives extra value to your product by making it more accessible to customers no matter where they are. Having a mobile app also increases your brand’s visibility and build a stronger brand name. Apart from that, mobile can serve as a more direct and effective way to engage with your customers. By maintaining communication, you can better retain customers’ trust. Finally, mobile app helps to boost your sales if trust is gained. Repeat purchasing is a high possibility. In addition, by utilizing technology in the operations, workload and other cost can be reduced and profit increases.

Here are some resources about UX, SEO, and Mobile app development if you want to understand more about How User Experience Affects SEO and Advantages of Having Mobile Apps in Your Business!

User Experience (UX) in Designing for Mobile App

The Long-Lasting Popularity of Mobile App

Mobile app is becoming a part of our everyday life, we dare say that everyone’s mobile phone must have at least one app installed. Findings from the newest researches indicate that web browsing rate has been declining. Meanwhile, the use of mobile app is quickly rising. Better in terms of accessibility and practicality, more people are now eager to download the mobile app of the business or website they frequent. Many factors can affect their willingness, such as the app size, privacy issues, social login, and push notifications, to name a few. However, on top of them all is the user experience (UX). A quality UX will attract people to use the app again, while mobile app with poor UX will soon have users abandoning and eventually deleting it.

User Experience (UX) in Mobile App Development

UX design for mobile app shouldn't be done the same way as for a regular website. An instance of the distinction between them is in the screen sizes. Here are some tips that can be implemented to create a great mobile app experience:

1. Simple Navigation: The biggest challenge in designing UX for mobile is the limited screen size. Unlike website that can have extensive menu bar, doing the same for mobile will use up a lot of screen space. Therefore, mobile navigation should be easy to discover and made sure that it only includes the most essential functions.

2. Usability: In general, elements in the app should be designed so that users can reach their goal easily. A special feature of mobile device is that people often use it one handed. To improve on user experience, it is important to place main navigation buttons within the reach of the user’s thumb. Required gestures and action outcomes should also be consistent across the app.

3. Minimal Effort: Mobile apps that are easy to use are often rated highly. It is principal for mobile app to reduce the effort needed from users. One way to do this is by providing search filters to help users quickly find what they are looking for. Another way is by personalizing the experience of each user by learning their behavior when using the app. For example, giving suggestions based on past buying pattern or pick-up point.

4. User Interface: People typically don’t have much free time when they decide to use mobile app. Thus, minimal design with only the essential elements is recommended to deal with users’ reduced attention span. In this case, negative space is useful to improve readability and bring focus on certain contents.

Development of a great UX for mobile app should always be a user-centered design. In addition, paying attention to mobile-specific features is also important. The ideal mobile app would be one that combines both usability and simplicity.

Android and iOS App Development Dilemma

Platforms of Mobile App Development

The question of whether you should begin with developing for Android or iOS first always arises if you are thinking of developing mobile app for your business, or if you are a developer yourself. Although the industry of mobile app development is dynamic and fast paced, it doesn’t strictly mean that you have to rush and attempt to simultaneously build mobile app for both platforms. Indeed, it is often more practical to choose one to start from. It is favorable to do so because in the mobile app development process, a lot of tweaking and fixing are expected, which makes it simpler to achieve the desired app experience on one platform first. Now, we can discuss the deciding factors to determine which platform to start work on first.

Choosing Between Android and iOS

Of course, it is a tricky task to make a decision and pick a platform out of nowhere. Nor it is a wise solution to simply toss a coin and give in to the result. Thus, here we list down some factors that might be considered in choosing the right platform:

Target market: Android represents the largest global market share, with substantially more users in Asia and many other developing countries. So, if you are targeting that demographic, then android app development will be more appropriate. On the other side, while iOS have less user, they tend to have higher income and education, as well as higher engagement rate. It comes down to whether you want to achieve breadth or depth.

Purpose: Are you going to include in-app purchase or direct charge for your app? If that is the case, then it might be preferable to start on iOS app development. Data from past researches shows that iOS users are more inclined to make in-app purchase and generate more revenue than Android. But it doesn’t mean that you should not consider Android at all. As a matter of fact, if you wish to have more control over the hardware and software of your app, Android might be better as it allows more freedom in elements customization

Cost: Speaking in general, the costs of building app for Android and iOS are similar. However, difference in the cost will occur when you need to design for more number of devices that use Android. At the same time, however, it also means that you can reach wider audience.

To conclude, choosing the right platform to develop your first mobile app depends a lot on the purpose and goal you want to achieve. However, due to demographics, cost, and engagement, many developers usually start with the iOS platform first. One of the most prominent example for this case is Instagram, which was launched on iOS 2 years before it was made available for Android platform.

Hope that this article can help you in deciding where to start!

Mobile App Development As Online Business Platform In Singapore

Definition of Mobile App Development

Mobile app development is the process whereby application software is developed specifically for mobile devices. Usually, mobile app is accessible through devices such as smartphone and tablet. Apart from those that are already pre-installed in the devices, you can also download apps from an online app store. In 2017, it is reported that the Apple has more than 3 million apps in its mobile app ecosystem. Games like Pokemon Go, online ride hailing platforms, and online food ordering have all been a big hit. As technology and smart devices are becoming more and more readily accessible to people worldwide, mobile app development is a rapidly growing field. Designers and developers are often contacted by businesses and enterprises to work on mobile app development.

The Importance of Having A Mobile App

A common assumption is that only big companies need to have their own mobile app. And that is, in fact, wrong. Even small and medium enterprises can benefit from having a mobile app and stay in the front-line of their industry, here's why: • Be ever visible. People are on their phone a lot, and imagine the exposure gained if the app icon of your business is there. By just being there, you are able to cross your customers' mind, increasing the chance for them to think of your service. • Increase customer engagement. Having a mobile app means that customers can easily reach you wherever they are. Transactions can be done in just a few clicks and moreover, consistent service and procedures are applied so that satisfying interaction is more guaranteed. • Build customers loyalty. Mobile app development helps you to connect in direct and meaningful way with your customers. It is also possible to provide extra value for your customers by creating a loyalty program or app-only promotions. When customers have a good experience, chances are they gonna use the app again.

Create A Mobile App

Convinced to create a mobile app for your business, but have no idea where to start? Check out our post on how to create an app without programming! Alternatively, the easiest way to do this is to be in contact with digital experts who specialize in mobile app development. Mobile app developers are ready at your service, handling the app design according to your needs. The prices will usually vary depending on the complexity and the platforms supported. Therefore, it is good to have an idea of what functions you need for the app and its purpose.

Singapore Context: Review of Mobile App Development

Uber - Car, Taxi, Bike Booking App

An instance of a successful and popular mobile app is Uber. Using the app which is available on both android and iOS app store, users can easily use it to book transportation in simple steps. First, location detection is used to determine the pick up point accurately. Users are then prompted to key in their destination and their choice of transportation. After confirming the booking, users are able to track if their driver is on the way, and be notified when it has arrived. The app is popular as it offers more convenience compared to the traditional taxi. Users don't have to make a call to book with Uber, and the app makes it impossible to misheard pick-up or destination point. The app is more effective and transparent as it directly indicate how much will the journey cost. In addition, Uber also actively give their customer extra value by frequently giving promo code that users can use in the mobile app.